If your feed has been full of a snaggle-toothed monster wearing Hello Kitty’s overalls, you’re not imagining things. Pop Mart’s Labubu x Sanrio collab has been one of the loudest collectible drops of the year, and months after launch it’s still restocking, still selling out, and still confusing people about what’s actually in the collection. Here’s the full breakdown, plus an honest take on what’s worth your money.
What’s actually in the Labubu x Sanrio collection
The collab pairs Labubu, the mischievous character from Pop Mart‘s The Monsters line, with six Sanrio characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, and Pompompurin. There are two separate products, and mixing them up is the most common beginner mistake:
1. The Monsters x Sanrio Characters Vinyl Plush Pendant Blind Box, $39.99. A bag charm-sized blind box with six standard designs plus a secret Classic Hello Kitty variant.
2. Labubu x Hello Kitty Vinyl Plush Doll, $149.99. A 15-inch open-edition collectible doll dressed in Hello Kitty’s signature blue overalls and red bow, with an embroidered sleep mask and a Hello Kitty pillow accessory.
The doll isn’t randomized. You know exactly what you’re getting for that $149.99, which makes it a completely different purchase decision than the blind box pendants.
The secret edition odds you need to know
The Classic Hello Kitty secret variant pulls at roughly 1-in-72 odds. That’s a tough pull, and here’s the part a lot of resellers won’t tell you upfront: buying a full sealed case of six boxes does not guarantee you’ll get it. The secret figure is distributed across the full production run, not evenly seeded one-per-case, so a case buy is a bet, not a guarantee.
If chasing that specific secret is your goal, budget for the possibility of buying multiple boxes or paying resale markup instead. Don’t assume one case solves it.
Why this collab is actually a big deal
This drop lines up with The Monsters’ 10th anniversary, and Pop Mart didn’t pick Sanrio as a partner by accident. Hello Kitty alone has an enormous built-in fanbase, and pairing her with Labubu pulls in a huge group of Sanrio collectors who had never bought a blind box before this. That crossover audience is the real reason this collection has stayed hot for months instead of fading after the initial launch hype, and it’s why resale prices on the rarer pulls haven’t dropped much even now.
Is it actually worth buying
Yes, but not every piece equally, and I’ll be direct about it. The standard blind box pendants at $39.99 are a reasonable buy if you like either franchise, since even a “common” pull is a genuinely well-designed piece, not a throwaway filler figure. The $149.99 doll is worth it only if Hello Kitty specifically matters to you, since you’re paying a premium for guaranteed contents and display size, not for rarity.
Skip chasing the secret Classic Hello Kitty unless you’re prepared to spend well beyond a single box’s price. At 1-in-72 odds, treating it as a “maybe I’ll get lucky” purchase is how people end up spending $200 chasing a $40 figure. If the resale price for the secret variant is already sitting well above what you’re willing to lose, that’s your answer.
Where to buy without getting scammed
Buy directly from Pop Mart’s official app or website first. In-store availability rolled out to US locations in April, so checking your nearest store is also a legitimate option now, not just an online-only drop anymore. Given how hyped this collection has been, counterfeit listings on resale marketplaces are common. Watch for pendants with blurry print detail, mismatched box colors, or prices dramatically below the $39.99 retail for a piece that’s supposedly still in demand. If it looks too cheap for how hot this collab still is, it probably is.
If you’re new to Pop Mart and Labubu entirely, it’s worth reading our beginner’s guide to starting a collection before diving into a hyped crossover like this one. A collab this popular is a tempting but risky first purchase.
Buy the box, skip the chase
This is one of the better-executed crossovers in recent collectible history, not just hype for hype’s sake. The character pairing actually makes design sense, the pricing is reasonable for the blind box tier, and the doll delivers real value for what you’re paying. Buy the blind box if you want to play the odds casually, buy the doll if you specifically want Hello Kitty, and don’t let the secret chase talk you into spending more than you’d be comfortable losing.
Frequently asked questions
- When did the Labubu x Sanrio collab launch? The blind box pendants launched online on March 12, 2026, with wider in-store availability at US Pop Mart locations starting in April 2026.
- What characters are included in the Labubu Sanrio blind box? Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pochacco, and Pompompurin as standard designs, plus a Classic Hello Kitty secret variant.
- Does buying a full case guarantee the secret Hello Kitty pull? No. A sealed case of six boxes does not guarantee the secret variant, since the odds run at roughly 1-in-72 across the full production run rather than one-per-case.
- Is the Labubu x Hello Kitty doll a blind box too? No. The $149.99 plush doll is an open-edition item, meaning you know exactly what you’re buying before you pay, unlike the randomized pendant blind boxes.
